H&M Home

It's FINALLY happening.  The long-awaited (3 years?) H and M Home line is finally make its way stateside for an early 2013 launch.  I am a bit surprised they didn't time the launch to coincide with students going off to college in the Fall, because it seems to me that college students will be a large part of the H and M Home clientele.

You might wonder how it will be different from Ikea- I wonder that, too.  The price point is a bit higher than Ikea's, and the line includes mainly accessories and soft goods instead of furniture.

Here are a few photos of current collections available in Europe.  It has a clean, midcentury feel but maybe a little less sterile than Ikea.  I do love the scarfy pillow covers.

image via casasugar

Some of the navajo-inspired elements are cute for Fall (too bad it won't be available here for Fall).

The "feminine bohemian" collection packs a lot of punch with color and could be cute for a college dorm room.

The "basics" are REALLY basic.  Maybe they make up in quality for what they lack in style.  Just kidding.

The children's collection is a bit cuter at first glance, but after looking a bit longer, I realize I just like the colors and props, not the actual offerings with the exception of that pink pom-pom blanket.

So what do you think?  Do you have high expectations for H and M Home?  And good news- the Charlotte Observer reported last week that at long last, H and M is headed to Charlotte!