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Thursday, August 16, 2012

H&M Home

It's FINALLY happening.  The long-awaited (3 years?) H and M Home line is finally make its way stateside for an early 2013 launch.  I am a bit surprised they didn't time the launch to coincide with students going off to college in the Fall, because it seems to me that college students will be a large part of the H and M Home clientele.


You might wonder how it will be different from Ikea- I wonder that, too.  The price point is a bit higher than Ikea's, and the line includes mainly accessories and soft goods instead of furniture.

Here are a few photos of current collections available in Europe.  It has a clean, midcentury feel but maybe a little less sterile than Ikea.  I do love the scarfy pillow covers.
image via casasugar

Some of the navajo-inspired elements are cute for Fall (too bad it won't be available here for Fall).

The "feminine bohemian" collection packs a lot of punch with color and could be cute for a college dorm room.



The "basics" are REALLY basic.  Maybe they make up in quality for what they lack in style.  Just kidding.

The children's collection is a bit cuter at first glance, but after looking a bit longer, I realize I just like the colors and props, not the actual offerings with the exception of that pink pom-pom blanket.

So what do you think?  Do you have high expectations for H and M Home?  And good news- the Charlotte Observer reported last week that at long last, H and M is headed to Charlotte!

5 comments:

Holly {CookClickDanceBaby} said...

Shut Up!!! Yay for us, I'm so excited you told me about this - you've made my day!!!

Melissa said...

I dunno about the homegoods... I am never very with cheapy pillows (cheappy tables and shelving, though-- bring it!) I have a couple of H & M t-shirts and they are cut really well for something inexpensive.

Gwynne {So Original} said...

Nice! Sounds exciting. I wonder if they will have to set up other stores for it or incorporate it into existing H&Ms.

My Crafty Home Life said...

This is going to be great! I can't wait.

Natalie {Designer Bags and Dirty Diapers} said...

An H&M in charlotte?? I am so excited. Do you know where it will open and when. I will have to plan to visit to get my shop on. Don't love the home line but I love the prices so I am sure I could find something to buy. Agree it would be great for college students. kind of dig the navehjo throws though....

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