It's FINALLY happening. The long-awaited (3 years?) H and M Home line is finally make its way stateside for an early 2013 launch. I am a bit surprised they didn't time the launch to coincide with students going off to college in the Fall, because it seems to me that college students will be a large part of the H and M Home clientele.
You might wonder how it will be different from Ikea- I wonder that, too. The price point is a bit higher than Ikea's, and the line includes mainly accessories and soft goods instead of furniture.
Here are a few photos of current collections available in Europe. It has a clean, midcentury feel but maybe a little less sterile than Ikea. I do love the scarfy pillow covers.
image via casasugar
Some of the navajo-inspired elements are cute for Fall (too bad it won't be available here for Fall).
The "feminine bohemian" collection packs a lot of punch with color and could be cute for a college dorm room.
The "basics" are REALLY basic. Maybe they make up in quality for what they lack in style. Just kidding.
The children's collection is a bit cuter at first glance, but after looking a bit longer, I realize I just like the colors and props, not the actual offerings with the exception of that pink pom-pom blanket.
So what do you think? Do you have high expectations for H and M Home? And good news- the Charlotte Observer reported last week that at long last, H and M is headed to Charlotte!