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Thursday, December 1, 2011

Still Wonderin' About C Wonder

A couple weeks ago while in NY I popped into C. Wonder in Soho. This store is Chris Burch's newest endeavor (i.e., ex-husband of Tory Burch and investor who helped turn her brand into a household name) that brings preppy to the masses at a pricepoint way lower than Tory's. I will say that the place is a feast for the eyes inside- a testament to the power of good merchandising for sure. It's cheerful and bright, preppy yet modern. 

Yet...I walked out of C. Wonder completely empty handed. After a few spins around the store I sort of tired of the "mass produced preppy" wares it's schilling. Everything has MADE IN CHINA written prominently on the pricetag- everything. Granted, the stuff is cute, but how many made in china overpriced $65 bangle bracelets does one really need? All in all, the place starts out feeling like Tory Burch...but ends up feeling like sort of a cheap knockoff. At least the NY Times Critical Shopper agrees with me.

I mean, the bags are cute and it's nice you can get them monogrammed, but they basically look like less expensive (and less well made) versions of the pliage and Tory. 

The shirts and clothes are fun enough too. None of the fabric felt particularly soft, but they've got Tory style written all over them.

I think the best thing going is the housewares. It's a great place to pick up some inexpensive fun plates or a hostess gift. They also have some gorgeous little ceramic trays with a great Hermes ashtray-vibe going.

Anyway, that was my experience in C. Wonder- maybe yours was different? It's still a fun place to visit if you're in the Soho area and want to pick up a little trinket for yourself or as a gift. However, I'm still kind of wondering what Tory Burch thinks of all this...


Anonymous said...

What Tory thinks? That's easy: $$$$$ !!

Let The Tide Pull Your Dreams Ashore said...

That store is on my to-do list next time I am in NYC...even if it's just to see! xx

Elise said...

Wow, so glad to hear someone else feels the same way! I was so excited to visit C Wonder just after the opening, especially having heard so many great things, but I made a few laps around the store and also walked out empty handed and feeling underwhelmed. The quality certainly didn't match the price! I'm with you - the best part is the housewares.

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