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Wednesday, August 25, 2010

MoS Obsessions: Matta Scarves

One of my favorite sources of fashion inspiration (and education!) is the Capitol blog.  Carrying lines from Azzedine Alaia to YSL, Balenciaga to Zac Posen, Capitol, a boutique here in Charlotte, is the preeminent source of high fashion in the South (sorry, Jeffrey devotees, but it's true).  The talented ladies at Capitol have their fingers on the pulse of what is happening in the fashion world.  Their blog provides an interesting insight into the world of operating such a unique business, from spotting trends at Fashion Weeks around the world, to finding inspiration in Southern small towns, to opening boxes of designer shoes and clothes for the store with excitement and anticipation.  The Capitol blog has introduced me to some designers and lines with which I wasn't previously familiar, including Matta, a fabulous line of billowy scarves designed by New Yorker Christina Gitti.

I first learned about Matta scarves when Ruth, a buyer for Capitol, wrote a fascinating blog post about her most recent whirlwind buying trip to New York.  As part of her busy day in NYC, Ruth popped down to the Matta headquarters in Soho, where she picked out an array of colorful scarves for Capitol.  Her Matta visit caught my eye, as I am always on the hunt for a colorful, lightweight scarf.  

Aren't the colors beautiful?  My favorite thing about the Matta Dupatta is the pom-pom trim that is continuous around all four sides of the scarf. 

The Dupatta, made of cotton and silk, is so versatile and chic- use it as a daytime scarf, a sarong at the beach or pool, a blanket when traveling, or over your shoulders at an evening wedding.

The Matta folks head to India every few months in search of inspiration by the colors, textures, spices, and sounds of the country.

A Matta scarf is just perfect for those upcoming divinely cool days of fall, when you need a little something around your neck or shoulders, but it's not quite time for a heavy winter coat.  My favorite color is Poppy.

Cloud is beautiful as well.

The first part of Capitol's fall shipment just arrived, and they were kind enough to share some pictures with us!  Aren't the colors and patterns positively swoonworthy?!

These won't be around for long, so stop by Capitol if you are in the area!  If you aren't in Charlotte, you can call them at 704-366-0388. 

And if you love Matta scarves, you're in good company with some stylish gals in Hollywood.
Rachel Bilson

Julianne Moore

Eva Longoria Parker

Naomi Watts

And lastly, Meryl Streep's unforgettable ivory Matta Dupatta in It's Complicated

Photos courtesy of and


Julie said...

Looks like you convinced me (it takes so little!). I'll take a red please.

LindsB said...

Never heard of these but I love them already and I think I need one now :)

Wanderings of a Wannabe said...

I definitely need one of those! They are so simply beautiful!

MLB said...

Oh my gosh, I love these scarves! I might have to make a stop by Capitol this weekend. uh oh!

Jenn @ Living Luxe for Less said...

Oh these are gorgeous! Thanks for the tip. I love visiting Capitol with you every time I am in Charlotte! I think now you need to come up to NYC and go to Matta with me!

Loucinda said...

Love these!!!! Hmmmm...which color?!?

MyLittleHappyPlace said...

I was just talking to a friend this morning who is taking a trip to Istanbul over the holidays, and has promised to bring back lots of Turkish scarves for us to choose from - can't wait!
LOVE these, too!

Nicole said...

I'm not sure if they still have them, but I bought a really convincing knock-off from H&M about 2 years ago.

pashmina said...

Those scarves are absolutely stunning! My mind is racing thinking of all those different colors and shades!

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