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Friday, October 16, 2009

Not Your Mother's Land's End

We must admit that since the late '90's, we've equated Land's End clothes with this:

So we were shocked to flip through their most recent catalog and find that Land's End had morphed into this:

Women's Outerwear

Hip, bright colors? Slim jeans? Modern cuts? It looks like Land's End has reinvented itself much like L.L. Bean recently did. Sure these clothes aren't fashion forward, out-of-the-box clothes you'd wear on a night on the town, but in terms of classic, day-to-day basic,s a lot of the new Land's End pieces remind me of J. Crew, but at 1/3 of the price.

Here's the same jacket we mentioned yesterday- the Dory Trench. Select colors are on sale for $54.50! Both of the MoS girls love their Burberry quilted jackets, and we love Land's End's sophisticated twist on this traditional pice. The belt keeps it from looking too boxy, and we love the flaps and buttons over the shoulders (we're sure there's a more technical name for this!). It comes in a slew of colors and would be equally at home in the city or the country.

We also love the Dory Down Vest with faux fur trim, even though the way it's styled in the photograph with the hood closed reminds us of Kenny from South Park! Down vests are so cozy and comfortable, a total weekend staple.

Can you tell the Land's End coat from the J Crew one? One costs $169 and the other $298. The Land's End Wool Car Coat is on the left, and the J Crew Double Cloth Lady Coat is on the right.

How sophisticated is the pleated back of this Sun Shower Swing Coat? Finally a rain coat fit for the office.

We'd definitely wear this Sleeveless Pleated Ponte Knit Dress to work.

We love the concept of this 3/4 Sleeve Boatneck Ponte Dress- it even has buttons on the sleeves which are a special touch. Can't tell if the fit might be a bit boxy though...

Land's End still has a ways to go in updating their shoe department, but these Favorite High Heel Shoes are a great start. I remember being so proud of the faux Birkenstocks I ordered from Land's End in high how times (and luckily, my taste) have changed!

Land's End has long been a source of quality, reasonably priced cashmere. Their regular prices are great, but you can usually find it in the overstocks section too, like this Cashmere Crew Sweater- on sale for $79!

We get a distinctly Tory Burch vibe from this Regular Fine Gauge Rib Tipped V Neck Sweater, don't you? From the color to the cut to the contrast trim. Reminds us of Tory's Simone Cardigan (right).

These Modern Pattern 1x1 Rib Crew T-shirts come in a myriad of color combinations. We love stripes all year round and might have to make these our new layering tee. We'd love to put the yellow Dory vest over this shirt.

There's nothing better than waking up on a chilly morning and throwing on an oversized, yet chic, sweater. The comfort level of sweats, but infinitely more fashionable. We'd love to pair this Feelgood V-Neck Cardigan Striped Sweater with skinny black pants for work, or with jeans on the weekend. 

Never fear- Land's End does still have mom jeans in stock, but they also have these lovely UltraFit Audrey Slim Jeans. These remind me a lot of the J Crew Matchstick jeans.

For everyday pants we'd love to try these Audrey Slim Sueded Pants. They seem like a happy medium between casual jeans and more dressy wool pants you'd wear to the office. Again, much like J Crew's mini pants or cafe capris.

Love them in yellow too!

For those of us feeling adventurous how about this classic, cozy Feelgood Yarn Cable Aviator Hat?

Or if you're lucky enough to be heading south this winter, snap up this Printed Lawn Shirt Dress Cover Up- on sale for $19.

Finally, Land's End has always had great home basics like towels, and now they've added some chic pillow covers to the mix. We love this Velvet Applique Pillow Cover that comes in a variety of colors.

Finally, keep in mind that if you order something from Land's End and need to return it you can always return it to any Sears store next time you're at the mall. We also recommend Land's End for men- their non-iron dress shirts are a great, less expensive alternative to the Brooks Brothers version. They make non-iron shirts for women but I've never tried them myself- does anyone have any experience with them?

What do you think of the new Land's End? Are you willing to give it a try or will it forever by synonymous with high waisted jeans and tankinis? We'll report back once we place our orders...


Julie said...

Who knew? I wouldn't even think to look there.

spark! (Ada-Marie) said...

Love this post, gals! I am coveting that cute quilted jacket. Also, I have been told that Land's End makes cute and high quality kids clothes. I will have to check them out. Everyone deserves a second chance, right?! :)

Betsy said...

I was shocked when I got the new Land's End catalogue in the mail the other day--in fact, I was just deciding which color Dory jacket to order! Any ideas, MoS ladies??

mamacita said...

Oh, girl. Land's End shirts are the best. I have one in almost every color. My favorite is the 3/4-sleeve Flip Cuff. I think it looks so polished.

I want to write a love song to their knit dresses. With a pair of tights and cute shoes, it is the easiest work outfit EVER. The dresses are a little plain, but that makes them great backgrounds for interesting jewelry. You need to get ON that shiz.

This dress is adorable. You can buy it for your Betty Draper costume and keep it to wear in real life.

The kids clothes are great, too. I LOVED their rompers for toddlers. I love their bathing suits for girls. My son has trouble with zippers and buttons, so the only pants I buy him now are the climber pants.

Okay, I'll stop now, but seriously, you should check them out. If you haven't been to Sears in a while, I have to say that their staff is almost incompetent, so returns can take longer than they should. But yes, the fact that you can return the items in person is a plus.

Anonymous said...

WOW, this is really so so so cute! Love it all!!

Karen@StrictlySimpleStyle said...

I usually throw that catalog in the recycling bin unopened. I'll have to check it out next time.

Anonymous said...

LE has a great reputation for excellent customer service and quality clothes for the price. You are so right about many of the new pieces featured in this month's issue.
Great post!!

Let The Tide Pull Your Dreams Ashore said...

Woozier...I can't believe those pumps are from Lands Ends!

Anonymous said...

some 50+ moms wear match stick jeans, missy!! Love the post...I have always admired the quality of Land's End, so I am thrilled they are looking more hip!

The Matters of Style Girls said...

Apologies to my mother for neglecting to mention that there are no "mom jeans" in sight for her and she looks better in J Crew matchstick jeans than I do :-)

Southern Aspirations said...

laughing at your last comment.

I'm definitely intrigued by the coat... and those heels! But I hope the styling in the catalog is good. I was so excited at the LL Bean summer catalog (such a more stylized look!) and while the clothes may still be hipper, I think the styling has fallen back a bit since the summer pink/green catalog.

Jaime said...

No kidding not your mom's Lands End! love the green quilted jacket- so cute!

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