Iomoi (of the swoon-worthy lucite trays and luxurious stationery) just launched a new line of tote bags and we are champing on the bit to get our hands on one! The only hard part is which one- just as with their other products there are a zillion fantastic graphic patterns and madcap-chic illustrations to choose from. Prices are $78 for a small bag and $135 for a large. Not exactly Boat & Tote prices, but still a worthwhile little splurge considering how customized the bags are.
We've never quite gotten in the hang of bringing our own bags to the grocery store (and consequently get dirty looks from the cashiers at Whole Foods when we insist that yes, we do need a bag!), but we think perhaps we'd remember a little better if we were toting one of these lovelies around! Or, of course, they'd make fantastic travel and gym bags.
We could spend all day picking out our favorite design, but here are a few of our favorites:
Racer Stripe the Point Pink and Orange
The stately font and two-tone stripe Iomoi uses here reminds us a lot of Goyard. It has a wonderful vintage quality to it.
Racer stripe brown and orange
This orange and blue number is very Tory Burch, no? Also perfect for any fellow Wahoos out there!
Racer Stripe Mustique Patten Navy and Orange
Muffy the Zebra cracks us up...we wish we could pull off a full length caftan and feathers in our hair!
Muffy the Zebra Palm Pattern Pink and Red
We love the fun, feminine tassel design- is this new?
Pink and Purple Tassel
This one's perfect for your favorite equestrian enthusiast.
Horse Knocker Green
And of course, orange seaweed is a perennial Iomoi favorite. This would make an awfully chic beach bag.
It looks like Iomoi is about to further expand their product line into more fabulous home items such as butler's trays, ice buckets, desk blotters, salt and pepper shakers, and more. We also just noticed they are selling these fabulous large matches in decorative boxes- a failsafe hostess gift and all-around chic thing to have lying around your coffee table.
Which Iomoi tote is your favorite? Does anyone have any favorite Iomoi purchases (or wish list items)? We'd love to hear!